“Don’t apply it on dry because the hair is more porous, and it will grab too much of the purple tone,” cautions Kandasamy. To use a purple shampoo, wet the hair and lather on the formula evenly. How do you use a purple shampoo, and how often? “So, when using purple pigment on color-treated brassy or yellow tones, it color-corrects your hair’s hue, restoring it to its former natural or neutral brightness with cooler tones.” While purple shampoos are particularly popular among blondes, they can also be used to boost gray or brunette hair with golden highlights. “The main reason it is purple is that on the color wheel, it is the direct opposite color of yellow, which means purple and yellow will cancel one another out,” explains Kandasamy. What is a purple shampoo?Ī purple-colored shampoo contains purple pigment to neutralize brassy and yellow tones on lighter hair. “Blondes have a very light palette-and delicate, clean blonde color tends to fade faster, lose shine, and can look brassy or yellow very fast.” Below, find a breakdown of how purple shampoos work to keep hair color bright and vivid, as well as how best to work them into your routine. “Blondes have more fun, but the fun doesn’t last long!” jokes colorist Richy Kandasamy. This is where the best purple shampoo for your hair, whether it’s a traditional cleanser or a deep conditioning treatment, comes into the equation. Come summer, bottle blondes know the importance of preserving hair color at home.
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